Lauren collaborates with professionals across many disciplines in communications

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Michael Alley

To excel in scientific presentations, The Craft of Scientific Presentations advocates the assertion-evidence approach. This approach calls for building the presentation on messages, not phrase topics. Moreover, those messages should be supported by visual evidence rather than bulleted lists. Finally, to explain that evidence, you should fashion sentences on the spot (but after planning and practice). Presentations that follow the assertion-evidence approach are in a much better position to be understood, remembered, and believed.
The Craft of Scientific Presentations